Let's get you that $1MM to start the OSU study

Rex,

​I thought about texting you about this idea, or writing a formal proposal.

But it just loses the real punch.

(I'll bet you already figured out that I'm your friend, Garrett Dunham.)

What you saw in the mailer is a first draft of what I propose sending out to potential donors.

It is modeled closely after a mailer that brought in $427,500 initially ($270k profit, plus $157,500 of his initial 175,000 dollars sent). They then followed up with the 157,500 people who initially donated and generated over $10MM in total donations.

So, here's my proposal.

1. First, we'll polish up the letter copy using some professional copywriters (~$1000)
2. Then we'll send out 250 test mailers (cost ~$1.927 each = $481.75)
3. Then we'll collect data, see if we made a positive return, and do revisions and additional tests until we get a profitable campaign.

Overall, I'd expect an initial net outlay of $3k-$5k before we find a profitable mailer.

Once it's profitable, we'll scale it until it funds your study, legalization campaign, an endowment for the foundation, whatever needs funding.

So, what do I get for this effort?

Rather than charge you $20,000 or more to get started, I'll bet on myself and ask for $0.20 from every dollar made above the costs of sending mailers (including initial testing costs and copywriting).

So your maximum downside is $1,481.75 for a total bomber (zero response) where we just pull the plug with an upside potential of $10MM+.

How's that sound for risk vs reward?

Thought you might like this.

If it sounds good text me and let's get moving.
Garrett

Normally scanning the QR code would send someone to your donations page... the one that looks like this: